Setting out a consistent branding identity for the new season, the Jackson Generals wanted a classic and consistent look both on social media as well as on electronic throughout the Ballpark at Jackson.
This branding brought in the look of the old style manual baseball scoreboard alongside the classic forest green color found in so many ballparks across the country. Another positive of the green colorway in the graphics is it being used as an alternate color of the Generals.
The same style of graphics were incorporated to the in park experience being fed to digital signage across the stadium.
These concourse graphic were set up for ease of use by personnel in the front office for 70 games per year.